"I’m especially passionate about mentoring women and people from less represented groups, and I plan to dedicate more time to that in the future." I’ve felt continuously supported and mentored throughout my tenure at Roblox, and in my expanded role I hope to do the same for others at the company," said Wootton. "I was officially hired by Roblox in 2014 when I was nine months pregnant (first Roblox baby I believe) and promoted to a VP role while six months pregnant with my second child. Mother and chiefīefore joining Roblox, Wootton was Stardoll Media’s West Coast sales director where, similarly to Roblox, she partnered with movie studios and entertainment companies to create new content, custom avatars, shops and more. This has extended to democratising industries and working with companies such as Netflix, Disney, Universal Pictures, Warner Bros, Gucci and Nike. Over the course of her Roblox career, she has secured partnerships and grown them globally, educated brands on community and immersive spaces, and innovated new opportunities. Her most recent position before the new appointment was as VP of global partnerships, which she held from 2018. In 2016 she became VP of digital advertising sales. Wootton joined Roblox almost a decade ago, spending her first year as director of sales in 2014 before proceeding to senior director of sales one year later. Roblox has officially appointed Christina Wootton to the position of chief partnerships officer, to lead all partnerships, education and business development going forward.
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